Wednesday, October 30, 2013

The big box office



Last year, Bollywood served a buffet of movies. Most movies were received very well drawing the success growth to an exciting shape. The domestic revenues grew by 23.8% contributing 76% to the INR 112.4 billion film industry. Driving force being digitization which provided the distributors a god quality movie experience at a give away price.
The indian film industry will be growing further with digitization and a global reach. The Indian film industry also saw new trends in film productions such as a crowd funded films and online release of films.
In the wide spread platter of films, indian films offered new concepts without the typical stories and a song list. Movies are getting more story centric and focuses on better scripts. However action films too seem to be having a good market. Films like English Vinglish set new trends again with women centric films which was a blockbuster again.
Movies are now more easier to reach. They appear on television faster than before and new concepts such as ad free streaming, DTH services is improving the films scene.

In short, Indian film industry is growing bigger both in terms of reach and quality of movies.

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