Last year was not bright and happening for the print industry. The industry grew by only 7.3% while it was estimated to grow 8.3%. This was essentially due ti high level of dependence on advertisements being dampened by a gloomy macro-economics scene. However the print industry has made better moves by starting new editions in existing areas. It has also cut corners in it's running costs. Dainik Bhaskar leads the market here by bringing down its delivery radius from 350 kms to 200 kms.
On the other share of print being magazines, it has not been a great year. The magazine industry witnessed a decline in readership. However the niche publications continue to grow with a special focus on the genre.
Advertising continue to be the dominating contributors of the print industry. The industry seems to be ready to cope with the new trends ad are focusing on tier two and three cities for readerships. New trends have also increased the subscription costs and rural market makes up to 70% of this industry.
Most print players are going digital in lot more than few forms. The big players have social med to instantly update on latest news, social media to interact with readers. Mobile applications saw a steep increase as more interactive form of reading.
Mobile technologies and digital interfaces are giving raise to new trends in the print industry making a better branding for the players.
While magazines seems to be disappearing from the stands, they are making themselves visible on the mobile platform. Some players also moved to complete digital with online subscriptions.
All though print is vanishing, its essence remains the same and offers large verity to readers. It is certainly good as this is also becoming digital which directly cuts down on usage of papers which is environmental friendly.
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