Even the world economy doesn't seem to have stopped the new media to grow. it managed a 40% growth in advertising revenue. Mobiles are the new carriers of the trend. Wireless devices have driven the penetration, taking it to a whopping 124 million connections! the digital interface has increased internet penetration in whole. Fixed line connections have grown by 11% while wireless connections have grown by 50%.
India currently has 174 million internet users which is expected to grow triple fold. With smartphones leading the market and integrations doubling, it is taking a wave in the industry. India is on the highway to the internet revolution.
Study says that indians spend about 2.5 hours everyday on mobile data and less than quarter on voice calls or texts. This privies that internet is engaging. There is a desire for more content and power to buy the same. Data consumption is the key to mobile technology.
Online mobile users in India is on a rise too. Facebook recently claimed an increase of 81% in mobile. Mobile phones have enhanced entertainment with engaging content such as videos, music, print, news, social media.
The industry is seeing something new on a daily basis. New technology is knocking doors and the pricing is coming down. Internet is much cheaper and affordable which is again increasing the engagement.
The application industry also is seeing a rise with most brands and products coming on the application platform in form of games and interactivity.
Other online services such as ebooks are also seeing a rise in consumership with books going digital on the mobile platforms.
PC and TV games are being converted to applications leading to a convergence.
E-commerce too saw an unbelievable growth with new players filling the market with innovative ideas and niche products. Not just nothings, all commodities are now available on the internet.
Online payments, which earlier was a not so trusted method of transaction, saw a boom with new players who converge all the utilities in direct payments using secure gateways for transfers and credits.
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