The television continues to hold the lions share of audience interest and this tim this industry too, saw a lot new things thanks to digitization yet again. India continues to be the favorite of some broadcasters. The industry has been aggressive in increasing their presence across international market. Digitization phase two has already happened and is still in progress. New players are entering the market giving rise to better television viewing experience.
Television replacement has contributed to a large chunk of the industry while people switched from simple television sets to HD, flat screens, LCD television sets for a better viewing experience. Complete digitization will give rise to more transparency and people are eager to witness these changes.
General entertainment is still the spice of television while the family entertainers still rule the roost with innovative ideas and shows. Besides relaity shows on the segments have seen a rise moving away just from singing. Dance, comedy, action seem to have taken better shape in the reality segment.
Movies continue to be a strategic method to create a buzz and hold viewerships. Some of the biggest movies have been aired on television to penetrate amongst audience.
Besides, television shows or even channels to have realized the online potential for the channel and individual shows too. This has increased audience engagement and created a community of loyalists.
Challenges to the television industry will be the new rule being limitations in advertising durations which has created a buzz. The advertising rates will boom to keep up to the competition but will also have to plan better strategies in order to stay up to the production costs.
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